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Matthew David

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iPhone Developer: Blog Post

Apple TV Drops in Price

What is coming for the humble little white box?

Sunday night Apple dropped the price of the Apple TV by $100 for the 160Gb model - this brings it down to $229. The smaller 40Gb model is now MIA - so long, little white Apple TV.

The Apple TV area as a whole is an odd one for Apple. When you hear Tim Cook and Phil Schiller talk about the Apple TV you get the feeling that Apple wants to do more with this device, but are not sure how. My gut feeling is that the Apple TV is exactly what Steve Jobs has declared it to be - an experiment. It will likely be a couple more years before we find out what Apple wants to do with the Apple TV. What I would like to see is Apple creating a social TV watching system. The iPod and iPhone are great personal experiences, but watching a sports event or a movie is a social experience. Can Apple crack the social experience in the same way Nintendo's Wii has for games? We will have to see.

Right now enjoy the Apple TV for what it is - a really big iPod that doesn't fit in your pocket and is not portable. Oh, and it can't play DVDs or record TV. But, you can download and rent movies (like you already do on your Xbox and Cable).

More Stories By Matthew David

Matthew has written books for Friends of Ed, Pearson Press, New Riders, Wiley, Focal Press and Peach Pit. He is also experience at leading teams top deliver bestselling titles books that come with accompanying video training and media. An example is Flash MX Magic, a book written by 7 authors, with an accompanying web site and CD. The book sold over 45,000 copies in 12 languages. Matthew is also the author of 400+ articles.